Gas in the Turn! GET RESULTS!

In race car driving, the top earners make their money in the turns. While most people would think to take the foot off the gas, or put their foot on the breaks, the top performers are pushing the gas and making their passes. Now is the time to learn what race car drivers already know, and apply it to the real estate market/housing market…now is the time to accelerate, while others are scared, and putting on the brakes! The money is made in the turns…ACCELERATE NOW!

There are many signals to identify that the bottom has been reached in the housing market, and there are finally positive articles coming out regarding the pace of sales getting better. More importantly, most every financial wizard is telling people to “BUY REAL ESTATE NOW!” You must remember, these are the same people that have been saying “do not buy real estate” for 2 years!

The following facts are happening now, and they will help form the turn in the near future:
1. The Bailout ($700 Billion) is taking place, and will be filtering into the credit market…this will create the floor of pricing and help in confidence of the general public
2. Oil has dropped to the mid $60’s per barrel (it was $147/barrel in July!)! This will help with energy bills over the winter, and keep our houses monthly bills lower
3. In Atlanta, Gas is in the $2.30’s, and was over $4.00/gallon just 2 months ago! June is when the brakes could be felt, and gas had just reached $4.00/gallon
4. Interest rates are still incredibly low, and will most likely stay here for a while
5. Fannie Mae and Freddie Mac have been taken over, and will be adjusted to be stronger and be able to make more loans to more people than what was beginning to happen
6. Supply of homes is coming down in most areas…Atlanta is about 10 to 12% lower than its peak about 1 year ago
7. Builders are not building as much (dramatically down), and what is being built today has been adjusted for being deals in today’s climate
8. Financially challenged banks are being shut down and taken over by the FDIC…this is bad right now, but the good will emerge from the FDIC regulating and selling off the bad assets at attractive prices and stimulating more sales…this simply needed to happen
9. Recession talk…who would not think we would not be in a recession?! Banks haven’t been able to loan as many people money…people have been losing jobs…stock market going crazy…how in the heck could we not be in one…and when we know we are in one, is when we are digging out of it!
10. Election will be done! It does not matter if it is Republican or Democrat, the 50% of the Nation that was scared of who/what will embrace the reality of the next 4 years and move on…they are waiting to see right now!

Educate your buyers that they have 3 to 6 months to get the best deals…and then the market is going to be moving up due to reasons 1 – 10 above. Remember, it is riskier to buy at the top of the market vs. buying at the bottom…we are nowhere near the top, and most likely at the bottom…BUY NOW for investments!

Big change does not happen overnight…it takes time for these to filter out into the minds of the general public. The general public also must see the changes happening prior to believing them. If you have all 10 facts happening above, and give them 3 to 6 months to begin to make change, just imagine what good effect that can have on the housing market.

If you are in the game of real estate, you better get into the game!

The old way of having people like you because of your personality, and you being able to profit from it is gone! This will still get you leads, but you will not be equipped to speak the new language and lead people where they need to go. You will be stuck with indecisive buyers waiting on the bottom, and overpriced listings believing their home is worth last year’s pricing…good luck on this plan!

What are we doing as a company? INVESTING our time, energy, and money into programs, training, systems, and internet strategies to be in the lead coming out of the turn…WE ARE PRESSING ON THE GAS!

The message over the next two months (while others will be petrified, and putting on the brakes) is “GAS IN THE TURN…GET RESULTS!” You need to get into it…eat it, breathe it, sleep it, live it! The turn in North Atlanta begins with YOU! Wrap your head around 1 – 10 above, and understand it so you can talk knowledgably about it…GAS IN THE TURN…GET RESULTS!